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Your marketing budget should be?

Determining a marketing budget is always difficult and especially so for small businesses.  At some point during the process of starting your online business, you will encounter one of the most important decisions that small and medium-sized businesses face: “How much should I spend on online marketing?”  Many online startups have difficulty figuring out the answer to this question. Calculating a budget is based off a number of factors such as how much you realistically can afford to spend, how quickly you would like to grow, your annual budget and the lifetime of your customer.  Unfortunately, some of these questions cannot be accessed until after you start your business. Here are some marketing and advertising guidelines to get your business started in the process.

 

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25 Ways to Lose Business

Your business is important to us and your referral is even more so as it should be with any business.  What are the top 25 ways to lose business?   The easiest way is to not tell your customer the truth.  

 

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Marketing Tips: Frequency is Key

As noted by newspaper, television, and radio experts.  The key to getting your message to any given market is FREQUENCY.  It is always wise to plan any marketing strategy to ensure consistency in message, frequency, and key it to one dynamic message only.  Below is the basic rule of thumb for any message in the way it is received by an audience.

 

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