Marketing Successfully

Our Marketing Clients

Complete Marketing Resources Inc. is a full service marketing and advertising company providing your company with a virtual Marketing Department while decreasing costs and increasing market share performance.  Each business is unique with individual goals so there is no one size fits all solution. Evaluating your marketing plan to streamline costs and increase profitability while making it a pleasant process for the client is a wonderfully challenging honor for me. Your marketing plan should include your advertising plan but also includes the entire customer experience, as there are opportunities every step of the way to impact their choices. Every business can benefit from talking with an advertising professional. The first discussion is at no charge, and the process will save you time and money with CMR Inc.  We are cost effective and provide a complete team advantage to our clients by including an entire marketing team to the client with marketing professionals, graphic designers, programmers, website designers, and commercial printing savings!  Our terms are easy, one flat hourly rate based on the services and time you need with a monthly retainer and we pass on ALL savings to the client with an annual contract. We are selective and exclusive offering the client a non-compete agreement for the term of the contract.  CMR will reduce costs and increase ROI.   Some of our marketing clients include.

E&M Heating and Air Conditioning  This heritage company has been family owned and operated for 40 years and a large team covering a large segment of the market for air conditioning, heating, water heater, plumbing and septic tank installations - repairs - maintenance.  Their focus is on customer service, and their goal in working with CMR Inc. is to grow their market share, decrease costs and increase efficiency so that they can concentrate on running their business.  Their website redesign and search engine optimization are one of many areas of focus for us going forward.

Steele Saddle by Custom Tree & Saddle  This company provides custom trail riding saddles that are renown throughout the equine world for excellence.  CMR Inc. was chosen to provide their online marketing specifically and assist in their other marketing needs.  Their new website aggressively works as an online shopping program and ties directly into their active social media program which has grown from 458 followers to more than 12,000 in 2 years.

Mayes Coatings & Insulation  We worked with MC&I Inc. to brand and launch their custom manufactured RIDGLOK® coating for large industrial storage tanks across the USA.  CMR provided the Marketing - Advertising - Website Design for both MC&I and RIDGLOK®.  Their business is now ranked page one for multiple search engine inquiries for their industry. We also worked on their logo, built marketing materials for distribution to clients for their new product line and developed the new website for that product.  www.RIDGLOK.com  

Legate's Furniture World  In business since 1960 serving the western Kentucky area with flooring and furniture, the family added two other businesses (Legate's Liquidations and Legate's Used & Bruised).  CMR Inc. has been chosen to provide their website programming and online marketing needs with a focus on social media growth, as well as increasing market share for their signature business.

Merle Norman Cosmetics, Madisonville  We have worked extensively with Merle Norman Madisonville over the years on multiple marketing products and programs from newsletters, to special sales, placing marketing, cost analysis, and more.  Currently we are managing her website and are available for special projects.

Pennyrile Area District Development Corporation new PEN (Pennyrile Entrepreneurial Network)  We were part of the entire process from planning and development for their new website platform to brand development.  As an entrepreneur myself, I find this project both challenging and exciting to work on.

Complete Marketing Resources Inc. is a full service marketing and advertising company providing your company with a virtual Marketing Department while decreasing costs and increasing market share performance.  Each business is unique with individual goals so there is no one size fits all solution. Evaluating your marketing plan to streamline costs and increase profitability while making it a pleasant process for the client is a wonderfully challenging honor for me. Your marketing plan should include your advertising plan but also includes the entire customer experience, as there are opportunities every step of the way to impact their choices. Every business can benefit from talking with an advertising professional. The first discussion is at no charge, and the process will save you time and money with CMR Inc.

What are my costs and how does your team work?

Your goal in advertising is to brand your product or service as the number one choice for the consumer while building business that pays for the advertising and increases your profit margin. The problem with advertising for the general business person is where to place it and how to measure it first and secondary to decide what to advertise along with a reasonable budget.  With CMR Inc. as your Marketing Team, you pay for the hours we work based on your business needs and goals. Hourly Base Rate is $79  ||  25 Hours Plus Monthly $59  ||  40 Hours Plus Monthly $50

First take your business and decide?

  • Where will you pull your clients from?  What is the client profile?  Not their age, sex and habits.
  • Where do you feel the center of your market area is, and where is the outside areas?  What area would you prefer to saturate first?
  • What is the profit margin for the product you are advertising and how many do you need to sell to recoup your advertising investment?
  • What are your goals from your advertising?  Do you want to sell a product today or build knowledge and desire for a new product or service?
  • Do you need to establish branding preference in the market place, and if so, do you have a brand that is easily recognizable that is ready to launch?  
  • Do you have a regional market or local market, as your advertising placement will depend on this, as will your budget.

Who are you as a business? 

  • Your Products and Services offered?  What is exceptional about them?
  • Location can be key in determining your advertising placement and effectiveness. 
  • Traffic Count:   What is your traffic count, and is your current sign visual and effective?  Can you enhance it with banners for specials?  Is there any way to make it more visible?
  • Parking Lot and Lighting:   Once the customer comes to your location, is parking a problem?  For after dark shopping, is the lighting good?  If your traffic count is high, are you taking advantage of your signage after dark with lighting?
  • Floor Plan / Display:  Are you taking advantage of your floor space well? How is your display system? Are the products you advertised showcased with cross sell options for other like products nearby or are they hard to locate?
  • What is the feel of your business when the customer comes in?  Welcoming staff, clean display, customer service aspects, presentation of employees themselves?
  • Hours of operation:  Have you considered the times you are opened for optimum advantage?  Are they hours you could or would shop for the same product or service?  Are there any special events that you could take advantage of by opening special hours?
  • What is your experience in the market, and who are your competitors?
  • Business Plan as a whole?   Do you have any sales peaks or special events?

What is the current Top of Mind franchise? When the client thinks of your product or services, who comes to mind first?

  • Top 3 competitors for your product both locally and regionally?
  • Where do they advertise? How often? What is their message of choice? What can you offer that is competitive? What sets you apart?

Social Media Integration is effective and can be easy

Using social networks (Facebook, YouTube, Twitter, LinkedIn) is not only one of today's hottest marketing tools, but utilizing social media to monitor and manage online reputations is essential for any business. The issue is keeping it manageable and making it work with your website and not independent of it. Your website is the center of your online marketing campaign and should be treated as such. Check your business with a search engine and you will often find that your Facebook page comes up before your website, which is counterproductive and an easy, affordable fix.

Simply add a small Content Management Tool to your website and set the program to feed your news, specials and information to your social media platforms. 

Facebook offers the opportunity to customize your page, and that is money well spent as the Facebook fans for your page will see that portion. Your first line of text should be the key offer or reason to read the rest of the information as it is where you catch their attention, and with a CMT, they will be directed straight to your website for the added information, specials, coupons or helpful tips. 

YouTube offers the option to customize a page and is a great way to enhance your website with real time clips of events and product tutorials that can be embedded in your website to feed to the social media programs. If you are not using it currently, consider doing so.

Twitter is dependent on area and topic and is a basic program that in some areas is catching on well but offers no customization. I recommend it as an additional feed, however, not as a pivotal point at this juncture.

LinkedIn is a program that all professionals should be using at this point to showcase their expertise and business links. It serves well, and you will note we did use it on our website.  It can be a major source of information and networking and is limited to business professionals.

What are online marketing costs?  Factors to consider:

Rates are generally very affordable with any advertising online and provide frequency plus the ability to direct the online user to a specific page or message on your website so you can get creative. You should be able to change your message to suit the events and needs of your business and use your online advertising as part of any campaign you are promoting with other media options. Your online website marketing plan can include the use photos, video, radio and graphics that reflects your other advertising. Remember, this is not one dimensional — online marketing provides the opportunity for you to get a response from the potential customer and for them to find out more about a product or service you provide.

You can use your website as a marketing tool to increase traffic to your website and your business itself. First as with all answers is your website one you want to market? You have to look at the website as a store front and you want traffic. You need Top of Mind Franchise for the consumer both locally and online to be effective and grow your business. Include your website online information in all your advertising to include billboards, radio, print, business cards, email signatures. Ensure your website has excellent Search Engine Optimization to allow for natural traffic growth. 

Advertise with websites that have large traffic counts and keep in mind message, message, and message! Ask them what their traffic count is (Unique IP Address numbers, Pages Read). On website advertising your ad will have more views monthly and allow the potential client the opportunity to find out more and contact you so keep in mind your ad is 3 dimensional. The piece should be good graphically but simple as you will need to capture their attention in 4 to 8 seconds. You can often use two ads to rotate in that time frame.

Put your website on your Facebook, Twitter, Linkedin accounts. Build a Facebook and Twitter account for your business. If you are updating your site with a word press, blog, or joomla program then be sure it feeds TO your social media accounts and use it often. You have to create movement.

Google Ad Words, Facebook Ads are great for those who want to create traffic for their website and can be done on a pay-per-click basis where you decide the budget and tie in with key words or phrases if you do not have natural traffic or search results.

What are major factors to consider in determining my online marketing approach?

Business Growth: Where do you want your business to grow? What types of customers are the most profitable for you?   

Goals for the Target Audience: Who should the website serve and what are the goals for each group?   

Success Factors: What will be the measures of success of this project?   

Return on Investment (ROI): Which post-launch services will effectively serve your website’s needs? Optimized Press Releases? Search Engine Optimization? Pay-Per-Click?   

Existing Branding: Pull together all of your media pieces from print to radio and television and compare your message and branding of your business. Is it the same?  Is the message clear? Does it provide the potential customer with a solution to their issue? Allow response from the potential customer?

Redesign Pitfalls: How do we avoid confusing your legacy clients or even the search engines with your new site if you decide a complete overhaul in look and layout are necessary?   

Current Site Statistics: What is the current traffic results for your website? What pages or information are accessed most often? What key words are associated with your site?  What is your site ranking with major search engines? Where do you want your rankings to be?    

Online/Offline Marketing Strategies: Are your advertising and marketing efforts "Webcentric?" Or is it easy to follow and simply needs to be more results driven to suit your business goals?

What will a Marketing Professional Cost?

Actually a Marketing Professional will typically save you money as they can negotiate a marketing plan that will be efficient and increase your sales at an hourly rate cost here at CMR Inc is much lower than the industry standard, however, we offer a "complete" marketing platform with commercial printing, logo wear, signage, and website design as well.   CMR Inc has a unique approach as we charge a flat hourly rate based on the amount of services - time you require monthly with a retainer and we pass on any savings to you as well as provide a 15% discount on any printing products that we have access to at a lower rate than your other providers. 

Typically advertising placement is at a negotiated Gross Agency Rate which means the agency gets 15% of your advertising buy.  Working with a professional will provide you with added value opportunities and lower negotiated rates.  Our policy is to negotiate the rate and pass the savings to the client.  

My policy is that the initial discussion will cost you nothing and you will come away from the conversation with a better understanding of your options and a few tips on how to streamline your marketing either way.  I look forward to earning your business and hearing your other questions on marketing.   Give me a call today and let's get started!
Marion M Miller, President |  (270) 245-2365  | This email address is being protected from spambots. You need JavaScript enabled to view it.

PRINTING - GRAPHICS PROGRAM

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Our Graphic Designers

Our team of award-winning Graphic Designers will put a professional look on any marketing piece you have creating a "total" look to your advertising plan that is unique to your products and services.  Whether you are looking for a complete identity for your business starting with a new logo or building from a design you already have.  Make your dream a reality with the team here at Complete Marketing Resources Inc.   Rates:  $79/hour with a minimum of 1.5 hours on any project.  *CMR annual client rate is $59/hour

Kate Stanley, Graphic Design Graduate - Website Design

Graphic Design graduate from the University of Mississippi. This young lady is the recipient of the coveted ADDY Award for 2010 South Eastern Region Best in ADDY - Best of Show (the excursion)  ADDY - 1st Place Mixed Media, 2nd. She also received 2nd place - typography at the USM student show (dream, explore, discover).  She has numerous other best of show and award winning work and is the real shining star behind the launch of this company as with her all things were possible.  Some of her work was recently on display in Chicago and her talent knows no bounds.  Her work inspired me and I am proud to say she is my daughter as well. You will see her work in many of our projects.   She also has a successful company NPro Studio in Natchez MS.

Alec Peeples, Graphic Design

Alec has been doing design work for CMR Inc since before the doors officially opened and has taught graphics in Bangkok while on sabbatical in 2014 and still worked for us here stateside.  He brings a unique perspective and a clean design that works well with our website partners.  Several of the logos featured on our websites and within community projects are his work.  

Trey McNary, Graphic Design - Website Design

Trey started with us as an intern while a Junior at the University of Louisville.  His talents are focused on website design primarily and is responsible for several of our business and non-profit websites.  He has a strong interest in programming as well and is growing in talent.  

Our Printing Services

CMR Inc provides commercial printing for our clients as an expanded service to ensure they get the best pricing available combined with high quality products.  We build logos, message banners, advertising layouts, identity packages, and custom work for our clients on every project level. You envision it and our team of graphic designers can get it done.  Our rates are $79/hourly with a 1.5 hour minimum on any project.   Prices are subject to change and do not include graphics or shipping costs.

  • Business Card
    Booklet
    Bookmark
    Brochure
    Calendar
    Catalog
    CD Package
    Club Flyer
    Collectors Card
    Door Hanger
    DVD Package
    Envelope
    Event Ticket
    Flyer
    Hang Tag
    Letterhead
    Mini Menu
    Notepad
    Poster
    Postcard
    Presentation Folder
    Rackcard
    RipBusinessCard
    Rolodex
    Roll Label
    Staggered Cut Flyer
    Sticker
    Table Tent
    Tent Card
    Banners
    Posters (Wide)
    Window Cling
    Window Decal
    Yard Signs
    Business Card:  500 full color printing at $59 and 1,000 for $89 or 1,500 for $249)
  • Brochure 8.5"x11":  500 full color printing tri-fold $279 and 1,000 for $399  *2,500 for $499 | 5,000 for $649
  • Catalog 8.5"x5.5":   Saddle Stitch 12 Pages Qty. 250 for $848 or 500 for $948 or 1,00 for $1148  *Larger page increments in quantities of 4 pages - Cost $220 per segment printing
  • Poster:  13"x19" Aqueous Coating - 100 lb Stock -  Full Bleed - Two Sided - Qty. 250 is $549, or 500 for $689, or 1,000 for $849
  • Flyer: 12+ Camera Ready - No Bleed - Single Sided are $3.70 each or 100+ are $2.90  each (8.5"x11")  |  (11"x17" $4.00 each)  | Double Sided Add $2.95
  • Letterhead:  Qty. 500 for $299 or 1,000 for $369 or 2,500 for $495 
  • Envelopes:   Qty. 500 for $299 or 1,000 for $389
  • Postcard:  4"x6" Qty. 1,000 for $349 or 2,500 for $449 or 5,000 for $599)   |  (4"x6", 4"x9", or 5"x7" Qty. 1,000 for $349 or 2,500 for $449 or 5,000 for $599
  • Sticker:  Silk Screen Outdoor Stickers:  500 for $249 or 1,000 for $349  |  Indoor Use Stickers:  2"x3.5" Qty. 1,000 for $275 or 2,500 for $320 or 5,000 for $409
  • Table Tent: 100 full color printing table tent finished size 4x6 at $299 or 250 for $399
  • Vinyl Banners:  Full Color Process 3x6 feet with grommets:  Special Quote

*Prices are subject to change.  Taxes - Shipping - Graphics are not included.  Corporate Clients receive a 15% Discount.

 


Complete Marketing Resources, Inc. (CMR, inc) specializes in online marketing, consulting, award winning and functional website design, search engine optimization (SEO), and proprietary content management programming while providing measurable savings and results.  

Expect great customer service, fair pricing, and a unique viewpoint.  We look at each project with the goals set to achieve results, stay on budget, deliver on time, and most importantly streamline your expenses. Each job is exciting and unique so we work hard to deliver results and the result is a growing business with great customer referrals and testimonials.  Read Testimonials   READY TO GET STARTED? 
GET A CUSTOM QUOTE HERE  or contact Marion M Miler, President:   (270) 245-2365   |   This email address is being protected from spambots. You need JavaScript enabled to view it.

I am living the dream and enjoying every minute as owner and President of CMR, inc where my job is to make it EASY for your business to grow while decreasing costs! I have been very effective at doing both throughout my 24+ years of marketing experience because I believe in a strong work ethic, delivering on promises, and I always look at the expense as if I were paying the costs. Today we have achieved many goals. TOP 20 Government Website 2016 with the Department of Labor & Department of Health & Human Resources in the same Top 20! TOP 10 Automotive Website for 2 years. The cover of Ratchet & Wrench Magazine and recommended by JASPER Engines who has been Number ONE in engine and transmission remanufacturing for 75 years to assist their automotive garage partners nationwide with their online marketing.

MY BACKGROUND: I've worked in radio as the sales & marketing manager for 6 radio stations, helped West Kentucky Bank branch out over multiple counties building 3 new facilities to become a top 10 financial institution in Kentucky and worked with an automotive dealership who had 6 vehicle lines in a tri-state market area. In 2008, I built my first company, iSurfHopkins.com, a purely local online newspaper focused on SEO and local news. We were featured on CNN Nancy Grace, Nightline, Metro Nashville and Evansville TV stations, and picked up by News.Google.com. We were ranked ONE in all search engines within 9 months. I then sold my stock launching CMR inc June 2011 to provide a complete marketing - advertising option for those who do not have one.

CMR inc has built some outstanding specialty programming products such as our CMR EasyNews adding articles in 3 steps with multiple photos, pdf files, and embedded You Tube videos. There is no one size fits all so we customize our approach to fit your business. Consider CMR inc for full marketing consulting, advertising placement, budget analysis, website design, custom graphics, and specialty programming. I promise you will find my team is energizing, intuitive, proven, and we simply enjoy what we do! - Marion M Miller, President CMR, inc
Kate graduated from the University of Southern Mississippi in 2011 where she obtained a BFA in Graphic Design. Kate has numerous best of show and award winning work and is the real shining star behind the launch of this company, as with her all things are possible and are dynamic as well as intuitive. Her graphic design skill is exceptional and she has inspired me to keep moving forward and thinking ahead. I am proud to say she is my daughter as well. You will see her work in many of our projects. She is a board member and the Vice President in charge of all Graphics & Website Design here at CMR inc.

NOTE: Our mascot Noodle lives with her and keeps her straight!
AWARDS
• 1st PLACE CPRAM • Brochure - Theatre Mailer
• BEST OF SHOW ADDY • "The Excursion"
• 1st PLACE ADDY • Mixed Media - "The Excursion"
• 1st PLACE CPRAM • viewbook - Admissions Travel Guide
• 2nd PLACE CPRAM • Single Entry Artwork - Theatre Season Posters
• 2nd PLACE CPRAM • Direct Mail Pieces - Admissions Direct Mail

Brittany recently relocated to Madisonville from South Mississippi to become CMR’s Administrative Assistant - Customer Relationships - SMART List Professional.

She attended Mississippi Gulf Coast Community College, pursuing a degree in the Medical field. Later, she decided that career path was not her true calling and decided to blaze her own trail.

Most recently she worked for a large Produce Farm in Mississippi. She oversaw Payroll and Human Resources for 300 employees. Along with her normal duties, she assisted in marketing and management of the Farms Agri-Tourism business. She also has a background in Graphic Design and worked for a Print Shop in Mississippi, creating logos, business cards and other items for companies. She has moved into Kentucky to build a career in a growing company and to get married so it is the perfect Win - Win. We gain her talent and enthusiasm as well as a new family member as she married my son Blaine!

She is very enthusiastic, hyper focused and looking forward to putting her creativity back to use.

Lisa Miller is a native of Hopkins County and a familiar face in Madisonville. Most recently, Lisa served as Public Information Officer for the Hopkins County Health Department. Previously, she was President of the Madisonville- Hopkins County Chamber of Commerce for 8 years. Lisa is a graduate of Western Kentucky University and came home to be with her family after moving to Florida. She also has a thriving Professional Pet business so she works for us doing Data Entry because she simply enjoys working ALL the time! We love having her here!: http://professionalpetpeople.com
Alec has worked with me here at CMR Inc since we opened the doors and has a Bachelors in Music & Computer Science. He loves traveling and recently returned from teaching IT/Computer Science at Thewpaingarm School in Bangkok Thailand where he also worked remotely for CMR Inc for the entire time! You could say he's never left the fold! Alec has an adventurous spirit and brings a unique perspective to our team which helps us obtain creative results. You can give him any task and consider it done which is always amazing and to have his generous soul as part of the team is simply a bonus.
Zack graduated in 2014 from Western Kentucky University with a Bachelor of Science in CIT. From Programming to Technical Support there is no end to this man's talents. We are fortunate to have him on the team. Many of the custom sites in our portfolio have been created by Zack. What he does with our technical support for your business often goes unnoticed but is a crucial part of getting the job done. Every website project starts and ends at his desk. He is also the programmer behind our CMR Easy News Program, which makes it as easy as sending an email to add content and photos to your website.
After graduating from The University of Southern Mississippi with a B.I.S. in Graphic Design and Art, Sarah quickly landed a job with The University of Southern Mississippi as a graphic designer for University Communications. There she got real world experience in a design firm environment which included learning time management skills, client interaction, and endless opportunities to refine her own graphic style and knowledge. Over the years Sarah has freelanced for The University of Southern Mississippi, Textbook Brokers of Southern Miss, Wild Bill’s Boat Fresh Shrimp, Naphsha Entertainment, Applovin, Salomon, One Systems, The University of Tennessee, various national firms. Sarah currently resides in the beautiful mountains of Knoxville, TN and we are proud to have her as part of our team.