Marketing Tips: Frequency is Key
As noted by newspaper, television, and radio experts. The key to getting your message to any given market is FREQUENCY. It is always wise to plan any marketing strategy to ensure consistency in message, frequency, and key it to one dynamic message only. Below is the basic rule of thumb for any message in the way it is received by an audience.
1ST TIME you see or hear an advertisement….you do not see or hear it.
2ND TIME you do not notice it.
3RD TIME you are conscious of its existence.
4TH TIME you faintly remember having seen or heard it before.
5TH TIME you pay attention to it.
6TH TIME you turn your nose up at it.
7TH TIME you are tired of it and say “oh no”.
8TH TIME you say “not again”.
9TH TIME you wonder if it amounts to anything.
10TH TIME you ask the neighbors about it.
11TH TIME you wonder how the ad makes its pay.
12TH TIME you think it “may” be worth something.
13TH TIME you think it “could be” a good thing.
14TH TIME you remember how you’ve “always” wanted it.
15TH TIME you wish you could afford to buy it.
16TH TIME you think you will buy it someday.
17TH TIME you make a memo that you “will buy it”.
18TH TIME you complain about your poverty and why you can’t buy it now.
19TH TIME you start saving up for it.
20TH TIME you see it…hear it….BUY IT.
YOUR ADVERTISING WILL SHOW RESULTS WITH FREQUENCY DELIVERED.
*STATISTICES REFERENCE THE 2000 NEWSPAPER ADVERTISING PLAN BOOK.
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